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Documentation Index

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Review visible ad data and draft suggestions to inspect.
  • Page · Google Ads
  • Action · Review search terms or draft copy
  • Result · Suggestions ready to inspect

The problem

Find what to inspect next. You are inside an ads account looking at rows of data. You need a second pass on what to inspect next, without letting anything publish automatically.

The prompt

A natural prompt for your coding agent:
Build a Google Ads app for the visible table.
Review the rows I can see and return up to five things to inspect.
For each one, show the evidence from the row and the next action.
Do not publish, pause, bid, or change anything.

Iterations

1

First pass

Make a Google Ads app for the table I'm staring at. Glance at the
visible rows and tell me what needs attention.
2

Too noisy

You returned 30 things. Cap at 5. Sort by likely impact —
something like spend × (CTR delta vs the campaign average), not
alphabetical.
3

Show the evidence

"Underperforming" is useless on its own. For every suggestion show
the row data that triggered it — CTR, spend, conversion rate vs
the campaign average. So I can decide if I agree.
4

Don't suggest publishing actions

"Pause this keyword" is a publish action. Reframe as "Investigate"
or "Compare with campaign X". This app is read-only — never propose
something that would go live.
5

Stop guessing intent from term names

You suggested adding "free" as a negative keyword because some search
terms have "free" in them. Don't infer intent from the term itself —
only flag terms with actual evidence in the visible data (high spend,
low conversion, low CTR).
6

Workflow buttons

Open suggestions in a side panel. Per-row "Copy" (so I can paste
into a ticket) and "Mark reviewed" (so I can work through the list
in one sitting without losing place).

Result

  • The app turns visible campaign rows into reviewable suggestions.
  • Each suggestion explains why it matters.
  • The user decides what to do next.
  • No campaign changes are applied from the app.

Try it

Install Airglow

Clone the SDK repo and load the Chrome extension.

View source

Browse the Ads Manager app under airglow-apps/google-ads/.